Meet The Team

Peter Ashton

Co-Founder and partner

Peter Ashton is the Founder and Chairman at MONS Partners, responsible for setting and executing organizational strategies, building the senior leadership team, establishing vision, values, and corporate culture, 

Stirling Vineyard

Partner Chief Strategy officer
R. Stirling Vineyard is the President & Chief Strategy Officer at MONS Partners, responsible for developing a comprehensive, inclusive strategic plan and growth strategy by collaborating with the CEO, senior leadership, and the board of directors.

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Peter Ashton

Partner & Founder Chief Executive Officer

Peter Ashton is the Founder and Chairman at MONS Partners, responsible for setting and executing organizational strategies, building the senior leadership team, establishing vision, values, and corporate culture, and communicating effectively with all stakeholders.

As a former Division 1 and professional athlete, Mr. Ashton has continued as a creative visionary and sophisticated entrepreneur who is actively building companies and helping other entrepreneurs achieve excellence. Mr. Ashton does this by leveraging his vast network of relationships spanning multiple continents to source, fund and participate (via equity positions and payout structures) in the world’s most attractive, unique, and promising investment opportunities. Mr. Ashton has been involved in over 45 companies with multiple billion-dollar investors, creating new strategies and bringing other key relationships to see that the Company succeeds.

Mr. Ashton began his entrepreneurial career after playing 6 seasons in D1 and professional football, ending in 2016 Mr. Ashton then went on to build a successful health and wellness company focusing on clients who are in the top 1% of wealth in the United States. Mr. Ashton went from 0 to 130 clients within 2 years, with each client having a minimum net worth of $5MM during that time he was mentored by some of the wealthiest entrepreneurs and investors in America. Mr. Ashton quickly realized that he could connect all his clients together to do business; within 4 months his clientsmade a total of $70MM of investments, and Mr. Ashton converted his health and wellness business to a business advisory and investment firm.

Mr. Ashton partnered with his clients to identify projects to invest in, which caught the eye of a UHNWI, and in 2019 Mr. Ashton started a Venture Capital firm Peterash Associates focusing on disruptive technologies, making a total of 20+ investments in 16 months. After leaving the VC firm in 2021, Mr. Ashton became a highly sought-after consultant.

Mr. Ashton was hired by 4 family offices to focus on turnarounds inside the families’ portfolios. After a successful year of consulting, Mr. Ashton began to build the foundations of what is MONS Partners today. During the last 5 years, Mr.  Ashton has built a reputation of being one of the most connected individuals in the world, and Mr. Ashton has focused that approach inside MONS Partners, where Mr. Ashton has assembled some of the most successful executives with a history of building billiondollar businesses for other people, and by coming together they can now do this for themselves as a single organization

Stirling Vineyard

Partner Chief Strategy officer

R. Stirling Vineyard is the President & Chief Strategy Officer at MONS Partners, responsible for developing a comprehensive, inclusive strategic plan and growth strategy by collaborating with the CEO, senior leadership, and the board of directors. Collaborates with the CFO to develop a capital plan aligning with the organization’s strategy. Analyzes market dynamics vis-a-vis portfolio performance to assess desired portfolio allocation, identify important capital projects, joint ventures, potential M&A targets, and other strategic partnership opportunities. Identifies and conveys strategic risks and communicates strategy throughout the organization, oversees the execution of business initiatives, and ensures suitable metrics and key performance indicators are in place to measure performance and progress.

Over his 25+ year career, Stirling has served in capacities as an executive leader, investor, board member and trusted advisor to a very diverse set of enterprises, including 15+ industry segments in various business stages such as start-ups, highgrowth, private-equity backed, family-owned business and mature corporations. As an entrepreneur, trusted advisor and operator, Mr. Vineyard is equipped to work sideby-side with business owners and leadership teams to quickly identify the root cause of what keeps them up at night. Mr. Vineyard has been involved in business doing restructurings and turnarounds from $10MM in revenue to upwards of $500MM.

Mr. Vineyard’s is passionate and accomplished in leading business owners and management teams through transitions and ultimately to achieve their purpose and vision to leave a legacy that impacts something greater than themselves and for future generations. Over Mr. Vineyard’s career, he has formed core disciplines around strategy, mergers & acquisitions, private equity, corporate and personal finance, operations, business process improvement, change management, entity structuring, tax strategies and public accounting. In the last few years, Mr. Vineyard has built two early-stage venture funds that holds a portfolio of companies currently incubating with disruptive technologies.

Mr. Vineyard enjoys the work through his local church, snow-skiing and hunting. Mr. Vineyard is blessed to live with his amazing wife, April, in Argyle, Texas. His son, R. Stirling Vineyard, III attends Texas A&M University, and his daughter, Lilly Faith, will enter Baylor University in the Fall 2023.

Education and Certifications

Bachelor of Business Administration in Accounting, Texas Tech University, 1994 Master of Business Administration in Finance and Strategy & Entrepreneurship, Southern Methodist University, 2004 Certified Public Accountant licensed by the State of Texas, 1997